Why should you send customer thank you cards?

While customer appreciation emails are also a great way to show gratitude to customers, emails are usually read (if read at all) and deleted. However, a well-crafted printed thank you card/handwritten thank you note is more likely to be kept at least for a while and serve as a reminder of your brand. It’s an effective marketing strategy that can truly impress customers, improve their loyalty, and generate more referrals to your business.

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Handwritten or printed?

Depending on the type and the size of your business, you may consider either sending printed business thank you cards or handwritten thank you notes. For a large organization looking to thank over 500 customers, printed cards would naturally make more sense. Handwritten notes are more suited for small businesses, solopreneurs, personal services, and B2B companies with a modest customer base.

In general, if time, budget, and resources allow, a handwritten client thank you note would make a better option as it will always make a bigger impact. The true authenticity in handwritten notes is what can make customers feel truly special and emotionally invested. And emotion is considered the biggest driver of loyalty in many industries. In fact, a study by CapGemini found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to. Moreover, 80% will promote brands they are loyal to among their family and friends.

How long should you wait to send thank you cards?

If you are managing business and you would like to appreciate your customers with a thank you note/card, the optimal time is preferably right after the event occurs. The general, rule is a few days within the event. For instance; when the customer purchases a product/service from your company. However, even if you do not manage to send a thank you note within the time frame, just know that not sending one is way worse.

Business thank you cards – Templates

What do you write in a thank you card for a customer? Below, are some business thank you cards – templates you can use as the basis for creating your own appreciation cards/notes.

Thanking for being a loyal customer

Hi ****,
Just a note to say hello and to let you know how grateful we are for having you as our loyal customer for the past few years.
We truly enjoy working with entrepreneurs like you who are committed to growing their successful business and we wanted to thank you for letting us help you.
Best wishes,
****

Thanking a customer for a purchase

Hey ****,
I’ve noticed your name come up quite a few times in recent months, so I just thought I’d take the time to personally thank you.
Judging by your purchases, I must admit you have an excellent taste in clothes! Remember that you can always swap them over if something doesn’t fit.
Take care,
****

Thanking a client for a referral

Dear ****,
Over half of my business comes from repeat clients and referrals. I greatly appreciate you thinking of me and sending a new client my way. I am sure I can help your friend find that unique beachfront home he is looking for. I already have a few beautiful properties in mind to show him.
Thanks again for your trust!
All the best,
****

Other ways to express gratitude towards your customers

There a couple of ways to express gratitude towards your customers.
Customer thank you cards and notes are a big part of customer appreciation.
However, there are many other ways. For instance; coupons, discounts, free products/services, and many more.

If you would like to learn more, read Customer appreciation ideas.

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Frequently Asked Questions

Why should you send customer thank you cards?
Sending customer thank you cards is an effective marketing strategy that can truly impress customers, improve their loyalty, and generate more referrals to your business.
How long should you wait to send thank you cards?
The general rule is a few days within the event. For instance, when the customer purchases a product/service from your company.
Printed or handwritten thank you cards?
In general, if time, budget, and resources allow, a handwritten client thank you note would make a better option as it will always make a bigger impact.

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Customer feedback

Customer feedback is an essential part of every business. Learn more about the different types of feedback and ways to gather client feedback to improve.