Email management software

Email has become an integral part of business correspondence, and is often the preferred mode of communication for many organizations. However, as the volume of emails grows, it becomes increasingly challenging to manage them effectively. The time and effort required to manage emails can be overwhelming, and important messages can get lost in the clutter.

Email management software is designed to help individuals and organizations manage their email communication by providing tools that streamline the process. In this article, we will explore the importance of email in business communication, the challenges of managing emails effectively, and the role of email management software in overcoming these challenges.

What are the types of email management software?

Standalone email clients

These desktop-based software applications allow users to send, receive, and organize emails. These email clients download and store email messages on the user’s computer, enabling offline access to email data. Examples of standalone email clients include Microsoft Outlook, Mozilla Thunderbird, and Apple Mail. Possible use cases include business professionals using a standalone email client to manage their work emails, calendars, and contacts even without an internet connection.

Webmail services

Webmail services are web-based email platforms that allow users to access their emails through a web browser. These services store emails on a remote server, providing access from any device with an internet connection. Once signed up with an email address, incoming emails are promptly delivered to the user’s inbox, ensuring timely communication. Examples of webmail services include Gmail, Yahoo Mail, and Outlook.com. The most common use case would be freelancers logging into a webmail service to access their personal and professional emails from any device.

Help desk and customer support software

Customer support and help desk software are designed to help businesses manage their customer service interactions, including email communication. These tools often include features such as ticketing systems, knowledge base management, and automated responses. Examples of help desk and customer support software include LiveAgent, Zendesk, Freshdesk, and Help Scout. Potential use cases could be an e-commerce company using help desk software to manage customer inquiries, and support requests, ensuring efficient communication and a positive customer experience.

Email collaboration tools

Email collaboration tools enable teams to work together on email-related tasks, such as shared inboxes, task assignments, and internal discussions. These tools help streamline team communication and improve productivity. Examples of email collaboration tools include Front, Hiver, and Loop Email. A possible use case could be marketing and sales teams using an email collaboration tool to manage their shared inbox, assign tasks to team members, and discuss email content and strategy internally, ensuring smooth collaboration and efficient project management. Integrating a collaboration tool into existing workflows can vastly enhance team productivity and improve overall project success.

Email marketing and automation software

Email marketing and automation software help businesses create, send, and track targeted email campaigns. These tools often include features such as email templates, list segmentation, and performance analytics. Additionally, a well-crafted email campaign can significantly boost customer engagement and drive sales. Examples of email marketing and automation software include Mailchimp, Constant Contact, and Brevo (formerly Sendinblue). A possible use case could be small business owners using email marketing software to create and send newsletters, promotional offers, and event invitations to their customers, keeping them engaged and informed about the company’s offerings.

What are the key features of email management software?

Centralized inbox

A centralized inbox is an essential feature of email management software, as it consolidates all your email communications into a single, easy-to-manage interface. LiveAgent’s universal inbox brings together emails from multiple addresses, allowing you to manage them seamlessly and efficiently. This not only streamlines your workflow but also improves your response times and customer satisfaction. Additionally, multiple ticket/email tabs enable you to switch between conversations effortlessly, ensuring that you can multitask without losing context or missing critical details.

Email categorization and labeling

Effective email categorization and labeling are crucial in streamlining your workflow and ensuring that your team members can quickly and easily find the information they need. LiveAgent’s email management software allows you to categorize emails by departments and responsibilities, making it simple to assign and transfer emails to appropriate team members. This increases overall productivity and ensures that your team can work effectively. Moreover, email tags help organize and locate specific emails, further improving overall efficiency. In addition, the internal note feature allows team members to share private comments on emails without disclosing them to the end recipient, fostering better collaboration and communication within the team.

Email prioritization and filtering

Managing high volumes of emails can be overwhelming, which is why LiveAgent’s email prioritization and filtering features are vital in helping you manage your workflow effectively. With automation rules, you can prioritize and filter emails based on specific criteria, ensuring that urgent tasks are addressed first and that your team can focus on the most critical issues. Furthermore, SLA monitoring helps maintain high-quality customer service standards by ensuring prompt email response times and resolutions, keeping your customers satisfied and loyal.

Search and retrieval

Efficient search and retrieval capabilities are crucial for any email management software, as they enable you to quickly locate essential information within your email archives. LiveAgent’s search and retrieval features are designed to make this process as straightforward and efficient as possible. On top of that, the analytics overview and customer service reports provide valuable insights, helping you identify areas for improvement and optimize your email management process. You can use this information to drive continuous improvement and enhance your team’s performance.

Email templates

Customizable email templates, canned messages, and predefined answers are valuable features offered by LiveAgent. These features help you maintain consistency and professionalism in your email communication while saving time. Email thread integration within these templates further enhances the organization and accessibility of your team’s communication. Conversation tools like these allow your team to respond to common queries more efficiently, allowing them to focus on more complex issues and deliver excellent customer service.

Collaboration and team management

Effective collaboration and team management are essential for delivering exceptional customer service. LiveAgent’s suite of features is designed to do just that. Agent collision detection prevents multiple team members from working simultaneously on the same individual email, reducing confusion and ensuring a consistent response. Internal chats and internal calls enable your team to communicate quickly and effectively, while private notes and an internal knowledge base encourage knowledge sharing and collaboration. Additionally, unlimited storage space ensures you have ample room for all your essential information.

Integration with third-party applications

Seamless integration with third-party applications is vital for streamlining your workflow and enhancing your team’s productivity and efficiency. LiveAgent’s help desk platform features many integrations, enabling you to easily connect your email management system with other powerful tools and platforms, such as a dedicated email management app for mobile devices. By integrating with various applications, you can access a comprehensive suite of tools that work together to help you manage your emails effectively and deliver outstanding customer service.

What are the benefits of using email management software?

Email management platforms have become an essential tool for businesses and individuals to optimize their email communication and organization. Managing, categorizing, and protecting your email data is becoming increasingly important as the number of emails received daily increases. Email management software offers numerous benefits that can improve productivity, streamline collaboration, enhance security, and ultimately lead to higher customer satisfaction. Let’s discuss the various advantages of using email management software and how it can help you stay organized and efficient in your email communication.

Improved productivity and time management

Email management software help you save time and increase productivity by automating mundane tasks such as sorting, categorizing, and archiving emails. By reducing the time spent manually managing your inbox, you can focus on more important tasks and improve your overall work efficiency. Utilizing an email management feature like smart filters, bulk actions, and email templates can significantly cut down the time spent on repetitive actions.

Streamlined collaboration and communication

Email management software simplify collaboration and communication by allowing team members to work on email threads collectively. Through shared inboxes and team collaboration features, multiple users can access, respond to, and assign emails, ensuring that no message is left unattended. This collaborative approach can reduce response times and ensure that everyone on the team is on the same page.

Better organization and email categorization

One of the main advantages of email management software is its ability to categorize and organize emails based on user-defined rules and filters. This means that in some software, like Clean Email, emails are automatically sorted into relevant folders or categories, making it easier for you to find and manage specific messages. You can create separate folders for different projects or clients, allowing for better organization. Additionally, features like tags, labels, and flags can help you further organize your inbox, ensuring that your email communication remains streamlined and clutter-free.

Enhanced email security and data protection

Customer service email management software provides robust security features that protect your data from potential threats like spam, phishing, and various malware. Many email management solutions come with built-in encryption and data protection measures, ensuring that your sensitive information remains secure. Additionally, advanced spam email filters and customizable security settings give you more control over the privacy and security of your email communication.

Superior customer support and satisfaction

By using email management software, support teams can deliver better and faster responses to customer inquiries. Features like automated replies, email templates, and shared inboxes enable support teams to handle customer emails more efficiently, ensuring customers receive prompt assistance. This leads to higher customer satisfaction and a better overall customer experience.

How to choose the right email management software for your business

Choosing the right email management software for your business is a crucial decision that can significantly impact your team’s efficiency, organization, and overall communication. With numerous options available in the market, it can be overwhelming to select the most suitable solution that caters to your specific needs and requirements, including activities like campaign management and email automation. In this guide, we will cover the steps you should take when selecting email management software for your business: assessing your needs, evaluating features and capabilities, comparing pricing and support, evaluating vendor reputation, and discussing a trial or demo period.

Evaluate the features and capabilities of different solutions

Once you have a clear understanding of your needs, you can start evaluating the features and capabilities of different email management solutions. Look for tools that offer essential features like email categorization, automation, shared inboxes, and security measures. Additionally, consider any specific integrations or customization options that may be necessary for your business. Comparing the features of various solutions will help you identify the one that best aligns with your requirements.

Compare pricing and available support options

When choosing email management software, the cost can be a significant factor in your decision-making process. Compare the pricing plans of different solutions, taking into account factors such as the number of users, storage capacity, and any additional features or integrations. Furthermore, consider the level of support provided by the vendor, such as 24/7 customer service, knowledge base access, and training resources. This will help you find a solution that fits within your budget while providing the necessary support to ensure successful implementation and ongoing use.

Consider vendor reputation and customer reviews

It’s crucial to research the reputation of the email management software vendors you’re considering. Look for customer testimonials and reviews to gain insights into the experiences of other businesses using the software. This can help you identify any potential issues or limitations with the solution or the vendor’s customer support. A reputable vendor with positive reviews will instill confidence in your decision and ensure a smooth software adoption process.

Conduct a trial or demo period

Finally, before committing to a specific email management software, request a trial or demo period to test the solution within your business environment. This will allow you to evaluate how well the software meets your needs, including the integration of your preferred email app, as well as assess its usability and overall performance. In this trial phase, pay close attention to the handling of incoming emails, as it is a crucial aspect of your daily workflow. A hands-on trial period can provide valuable insights, ensuring that you make the best decision for your business when selecting email management software to ensure successful implementation and ongoing use.

The 20 best email management software tools

1. LiveAgent

LiveAgent is a help desk software that makes communicating with customers easy and efficient. It provides tools and features that help businesses quickly respond to customer inquiries on a variety of platforms, including email. While LiveAgent is not specifically email management software, it does offer email ticketing and response features that make it a valuable addition to any business’s customer support operations. LiveAgent also offers live chat software, phone support, and social media integration, creating a centralized hub for all customer communication needs.

Recommended for:

LiveAgent is recommended for small to medium-sized businesses that require efficient customer support and communication across multiple channels, including email, live chat, phone, and social media.

Key features:

• Omnichannel support: Manage email, live chat, phone calls, and social media interactions from a single dashboard
• Shared inboxes: Collaborate with your team on customer support inquiries in real-time
• Automation and rules: Set up custom automation rules to categorize, tag, and route incoming messages
• Knowledge base and self-service portal: Empower customers to find answers to their questions through a comprehensive knowledge base and self-service portal
• Reporting and analytics: Monitor team performance and gain insights into customer support metrics

Pricing:

Free trial: Yes, LiveAgent offers a 14-day free trial for a free email and a 30-day trial with a company email.

2. Gmail

Gmail is a popular email service developed by Google. It offers a wide range of features including a powerful inbox, spam protection, and automatic filtering. Gmail also offers integration with other Google products. Users can personalize their inboxes with themes and extensions, and the mobile app makes it easy to access email on the go. With over 1.5 billion users, Gmail is one of the most used email platforms in the world.

Recommended for:

Gmail is recommended for individuals, small businesses, and enterprises that require an efficient and reliable email management solution with robust search capabilities and seamless integration with other Google Workspace applications.

Key features:

• Powerful search: Quickly find emails using Google’s advanced search capabilities
• Labels, filters, and categories: Organize your inbox with labels, filters, and automatic categorization
• Integration with Google Workspace: Seamless integration with other Google Workspace applications, such as Google Drive, Calendar, and Meet
• Undo send: Cancel sending an email within a short time window after clicking the “Send” button
• Confidential mode: Send sensitive information with additional security measures, such as expiration dates and passcodes

Pricing:

Free trial: Yes, Google Workspace offers a 14-day free trial for all plans.

Comparative overview with LiveAgent:

While both Gmail and LiveAgent offer email management capabilities, LiveAgent is specifically designed for customer support teams and includes features like shared inboxes, email tracking, ticketing, and live chat support. Gmail, on the other hand, is a more general email management solution suitable for individuals and businesses, with robust search capabilities and seamless integration with other Google Workspace applications.

For those looking for alternatives to Gmail, you can take a look at our separate article dedicated to exploring various alternatives and comparing their features, benefits, and suitability for different business needs.

3. SMTP2GO

SMTP2GO is an email management software that aims to simplify the process of sending and receiving emails. It offers features that let you easily send and track all your emails, advanced reporting, and a user-friendly interface. Whether you’re an individual or a business, SMTP2GO could be an effective solution to streamline your email communication.

Recommended for:

SMTP2GO is recommended for anyone who relies on email communication. It can be particularly helpful for sending bulk emails as it helps to ensure that messages are delivered to recipients’ inboxes rather than being flagged as spam. SMTP2GO can also benefit individuals who want to improve the reliability and security of their email communication.

Key features:

• Multi data center
• Visual reports
• Email testing tools
• Spamtrap Detection
• Bounce/Spam tracking
• SMS messaging

Pricing:

The pricing depends on how many emails you need to send each month.

Free trial: No, SMTP2GO does not offer a free trial for their paid plans.

Comparative overview with LiveAgent:

While both SMTP2GO and LiveAgent offer email management capabilities, they have different primary focuses. SMTP2GO is primarily an email management software that specializes in ensuring email messages are delivered reliably, while LiveAgent is a customer support software that includes email management as one of its features. SMTP2GO’s key features include email tracking, advanced reporting, and a user-friendly interface. On the other hand, LiveAgent offers shared inboxes, ticketing systems, and live chat support to help teams manage customer inquiries.

4. Microsoft 365

Microsoft 365 is a cloud-based productivity suite that includes a range of powerful tools for email management and communication. In terms of email management, Microsoft 365 provides users with Outlook, an email client that offers a customizable inbox, spam protection, and an intuitive user interface. Microsoft 365 also includes Microsoft Teams, a unified communication and collaboration platform that allows teams to collaborate on projects in real-time.

Recommended for:

Microsoft 365 is recommended for businesses of all sizes that require a comprehensive productivity suite, including email management through Outlook, as well as access to other Microsoft applications available in Office 365 like Word, Excel, PowerPoint, and Teams.

Key features:

• Outlook email management: Manage emails, calendars, and contacts through Outlook’s powerful email client
• Integration with Microsoft 365 apps: Seamless integration with other Microsoft 365 applications, such as Teams, OneDrive, and SharePoint
• Focused Inbox: Automatically sorts important emails into a focused inbox, helping you prioritize your email management
• Rules and automation: Set up custom rules and automation to organize, categorize, and manage incoming messages
• Advanced security features: Robust security measures, including email encryption, spam filtering, and malware protection

Pricing:

Free trial: Yes, Microsoft 365 offers a 30-day free trial for all of its plans.

Comparative overview with LiveAgent:

While both Microsoft 365 and LiveAgent offer email management capabilities, their primary focus and target audiences are different. Microsoft 365 is a comprehensive productivity suite that includes email management through Outlook and integrates with other Microsoft applications, making it suitable for businesses looking for an all-in-one solution. LiveAgent, on the other hand, is specifically designed for customer support teams and includes features like shared inboxes, ticketing, and live chat support, making it a more focused solution for customer service needs.

For more info, check out a full Outlook alternative comparison and find out how it holds up against LiveAgent.

5. MailerLite

MailerLite is a software that offers businesses a wide range of tools to help grow their email list and send engaging, professional-looking emails. It also offers email automation, allowing users to send targeted campaigns to specific segments of their audience. MailerLite integrates with other platforms, allowing businesses to target customers with personalized communication based on purchase history.

Recommended for:

MailerLite is a great email marketing tool for small businesses, bloggers, and freelancers who need an affordable and easy-to-use platform for their email campaigns. It offers a range of features to help users create, send, and track their email campaigns.

Key features:

• Drag-and-drop email editor
• Automation workflows
• A/B testing
• Landing pages and pop-ups
• Integrations with popular e-commerce platforms

Pricing:

Free trial: Yes, Mailerlite offers a 30-day free trial for its paid plans.

Comparative overview with LiveAgent:

MailerLite is an email marketing tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems.

6. Omnisend

Omnisend is a marketing automation platform designed to help ecommerce businesses grow and engage with their audiences through email, SMS, and social media marketing campaigns. Whether you’re looking to improve customer engagement, increase conversions, or increase your ROI, Omnisend could be an effective solution to help you achieve your goals.

Recommended for:

Omnisend is mainly recommended for ecommerce businesses that are looking for a platform to manage their marketing campaigns. It is a suitable solution for businesses of all sizes, and can cater to a wide range of industries.

Key features:

• Create email campaigns
• Pre-built e-commerce workflows
• Data about customer shopping and on-site behavior
• Landing pages
• Campaign and automation reports
• Omnichannel marketing

Pricing:

Free trial: Yes, Omnisend offers a free trial for their plans.

Comparative overview with LiveAgent:

While both Omnisend and LiveAgent feature email management capabilities, their primary focuses and target audiences are different. Omnisend is a marketing automation platform designed mainly for ecommerce businesses, with an emphasis on growing and engaging with audiences. LiveAgent is an all-in-one customer support software that includes email management as one of its features, and it is suited for teams searching for a comprehensive customer support system.

7. Clean Email

Clean Email is an online service designed to help users efficiently clean, organize, and manage their email inboxes. It offers tools to unsubscribe from newsletters, filter and sort emails, automate removing unwanted messages, and more, all while prioritizing user privacy and security.

Recommended for:

Clean Email is recommended for people who need to efficiently manage high volumes of email, including busy professionals, productivity enthusiasts, and anyone with multiple email accounts or frequent subscriptions.

Key features:

• Unsubscriber: Easily opt out of all your email subscriptions and mailing lists in one place.
• Auto Clean: Automatically sort, delete, archive emails, and more, based on user-defined rules.
• Screener: Allow only approved senders to reach your inbox by pre-screening new messages.
• Cleaning Suggestions: Get customized advice on how to tidy up your inbox based on past behaviors.
• Smart Folders: Sort emails into specific folders, such as for online purchases or service notifications, to simplify email organization.

Pricing:

• Clean Email Basic: $9.99 per month or $29.99 per year; includes full access to all features for one email account.
• Clean Email Family: $19.99 per month or $49.99 per year; provides access for up to five email accounts.
• Clean Email Team: $29.99 per month or $99.99 per year; supports up to ten email accounts, ideal for team use.

Free Trial: Yes, Clean Email offers a 14-day free trial with full access to all features, allowing free management of up to 1,000 emails.

Comparative overview with LiveAgent:

Clean Email specializes in organizing personal and business email inboxes, offering features like automated cleaning and bulk unsubscribing for efficient management. LiveAgent, on the other hand, is a customer support platform that integrates multiple channels like email, live chat, and social media, aimed at businesses needing comprehensive customer service solutions. While Clean Email focuses on personal productivity, LiveAgent is designed for handling customer interactions across various platforms.

8. ConvertKit

ConvertKit is a software designed for creators, bloggers, and online businesses. It helps them manage their email marketing campaigns and create customized forms for audience segmentation. One of the strengths is its focus on automating personalized messages based on the subscriber’s behavior, preferences, and activity history. ConvertKit’s analytics provide insights into the performance and audience engagement, enabling creators to make data-driven decisions.

Recommended for:

ConvertKit is recommended for bloggers, content creators, and small businesses that need a simple and easy-to-use email marketing platform. It is ideal for businesses that want to build their audience and create targeted email campaigns with advanced segmentation and automation features.

Key features:

• Drag-and-drop email editor
• Advanced automation workflows
• A/B testing
• Subscriber tagging and segmentation
• Integrations with popular apps and services

Pricing:

Free trial: Yes, ConvertKit offers a free plan with limited features and a 14-day free trial for its paid plans.

Comparative overview with LiveAgent:

ConvertKit is primarily an email marketing tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems, while ConvertKit focuses on email marketing, automation, and audience segmentation.

9. Hiver

Hiver focuses on simplifying email collaboration for teams. With Hiver, users can share emails, notes, and tasks with other team members without leaving their email clients. Users can easily track their team’s performance, track email-response time and reply to important emails in a timely manner.

Recommended for:

Hiver is recommended for businesses of all sizes that require an email management solution focused on collaboration and customer support, specifically built for Gmail and Google Workspace users.

Key features:

• Shared inboxes: Collaborate on emails in real-time with shared inboxes for teams
• Email assignments: Assign emails to team members, ensuring clear ownership and responsibility
• Email templates and canned responses: Save time with pre-written email templates and canned responses for frequently used messages
• Email analytics: Gain insights into team performance, response times, and customer satisfaction metrics
• Integration with Gmail and Google Workspace: Seamlessly works within Gmail and integrates with other Google Workspace tools

Pricing:

Free trial: Yes, Hiver offers a 7-day free trial for its Lite, Pro, and Elite plans.

Comparative overview with LiveAgent:

Both Hiver and LiveAgent offer email management solutions focused on collaboration and customer support. However, Hiver is specifically designed for Gmail and Google Workspace users, providing a seamless experience within the Gmail interface. LiveAgent, on the other hand, is a more comprehensive customer support platform that includes additional channels like live chat and phone support, making it suitable for businesses looking for a multi-channel customer support solution.

10. Help Scout

Help Scout is a customer support software that aims to provide a seamless and personalized customer support experience. Help Scout enables you to create automated workflows to make sure that all the inquiries are sent to the appropriate person, increasing response times and accuracy. With Help Scout, businesses can enhance the overall customer experience and streamline their customer support operations.

Recommended for:

Help Scout is recommended for small to medium-sized businesses that need helpdesk software for managing customer support emails. It is ideal for businesses that prioritize collaboration and customer service.

Key features:

• Shared inbox for managing email conversations
• Team collaboration tools
• Workflow automation for faster response times
• Reporting and analytics to track performance
• Integrations with popular apps and services

Pricing:

Free trial: Yes, Help Scout offers a 15-day free trial for its Standard and Plus plans.

Comparative overview with LiveAgent:

Help Scout and LiveAgent are both helpdesk software that offer email management as one of their features. Help Scout has a stronger focus on collaboration and team workflows, while LiveAgent offers a broader range of features, including live chat, social media integration, and ticketing systems.

11. Moosend

Moosend is a marketing automation software that offers many features in order to help businesses grow their email audience. The software facilitates email marketing campaigns, creating email templates, and email personalization. Moosend also offers robust A/B testing capabilities that help users to improve their email marketing conversion rates.

Recommended for:

Moosend is recommended for small to medium-sized businesses that need an affordable and easy-to-use email marketing tool.

Key features:

• Drag-and-drop email editor
• Advanced marketing automation
• A/B testing
• Real-time analytics and reporting
• Integrations with popular apps and services

Pricing:

Free trial: Yes, Moosend offers a 30-day free trial that includes all available features.

Comparative overview with LiveAgent:

Moosend is primarily an email marketing tool, while LiveAgent is a help desk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and phone support.

12. Mailchimp

Mailchimp is an email marketing software that lets you create, manage, and automate email campaigns. Mailchimp offers a user-friendly drag-and-drop email builder which makes it easy to create engaging email campaigns. The software also includes email automation features, allowing users to set up automated emails to send targeted and personalized messages based on behavior, interests, and purchase history.

Recommended for:

Mailchimp is recommended for small to medium-sized businesses that need an easy-to-use email marketing platform with advanced automation and analytics features. It is ideal for businesses that want to create and manage email campaigns without the need for extensive technical skills.

Key features:

• Drag-and-drop email editor
• Advanced automation workflows
• Campaign management
• A/B testing
• Reporting and analytics to track performance
• Integrations with popular apps and services

Pricing:

Free trial: Yes, Mailchimp offers a free plan with limited features and a 30-day free trial for its Essentials and Standards plans.

Comparative overview with LiveAgent:

Mailchimp is primarily an email marketing tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems, while Mailchimp is focused on email marketing and automation.

13. Brevo (formerly Sendinblue)

Brevo (formerly known as Sendinblue) is a marketing automation software that offers a wide range of features including email marketing, SMS marketing, and chat. In terms of email management, Brevo provides tools to create and send tailored email campaigns, automated workflows, and transactional emails. It also enables you to easily segment your email lists and track open rates, click rates, and other important metrics.

Recommended for:

Brevo is recommended for small to medium-sized businesses that require an all-in-one marketing and transactional email platform with built-in SMS and email marketing, and marketing automation capabilities.

Key features:

• Email marketing: Create, launch, and analyze email marketing campaigns with an easy-to-use drag-and-drop editor
• SMS marketing: Send targeted SMS messages to engage with customers and prospects
• Marketing automation: Set up automated workflows for personalized email and SMS campaigns based on customer behavior
• Transactional email: Send transactional emails through a reliable SMTP infrastructure
• Customer relationship management (CRM) and segmentation: Manage contacts and segment your audience for targeted messaging

Pricing:

Free trial: Yes, Brevo offers a free plan with limited features.

Comparative overview with LiveAgent:

While both Brevo (formerly Sendinblue) and LiveAgent offer email management features, their primary focus and target audience are different. Brevo is an all-in-one marketing and transactional email platform designed for businesses looking to engage with customers through email and SMS marketing, whereas LiveAgent focuses on providing customer support teams with a unified inbox for managing email, live chat, phone calls, and social media interactions.

14. Spike

Spike is a software designed to simplify email communication and make teamwork more productive. It offers a chat-like interface for emails that enables users to avoid switching between email and other chat applications. Spike offers advanced features like email consolidation that allows users to merge multiple accounts in one place, and priority inbox, which highlights the most important messages. It also has built-in collaboration and team management tools.

Recommended for:

Spike is recommended for individuals, freelancers, and small teams who want a modern and conversational approach to email management. It is ideal for those who prefer a simplified, chat-like experience for managing emails, tasks, and calendars within a single app.

Key features:

• Conversational email inbox
• Integrated calendar and tasks management
• File management and storage
• Voice and video calls within the app
• Real-time collaboration with notes

Pricing:

Free trial: Yes, Spike offers a 14-day free trial for its Pro and Business plan.

Comparative overview with LiveAgent:

Spike is an email management tool with a modern, chat-like interface, while LiveAgent is a helpdesk software that includes email management as one of its features. LiveAgent offers a broader range of features for customer support, including live chat, social media integration, and ticketing systems, whereas Spike focuses on providing a simplified, chat-like experience for managing emails, tasks, and calendars.

15. Zoho Mail

Zoho Mail is an email management software that provides tools to manage email communication effectively. Zoho Mail provides users with features which help to organize emails and make it easy to find important messages. The software allows users to set up custom domains for their email addresses and offers built-in security features to protect against email phishing and spam.

Recommended for:

Zoho Mail is recommended for small to medium-sized businesses that need an affordable email management solution with features such as a custom domain, email hosting, and an integrated calendar.

Key features:

• Custom domain email hosting
• Integrated calendar and tasks
• Advanced email filters and search options
• Integration with other Zoho apps and third-party services
• Mobile apps for iOS and Android

Pricing:

Free trial: Yes, Zoho Mail offers a 15-day free trial for their Mail Premium plan.

Comparative overview with LiveAgent:

Zoho Mail is an email management tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems. Zoho Mail is more focused on email hosting and management.

16. Campaign Monitor

Campaign Monitor is an email software used by many businesses, agencies, and nonprofits to manage their email marketing campaigns. It offers a user-friendly email designer that makes it easy to create visually appealing and engaging emails. It also provides segmentation and automation features that enable you to create targeted campaigns based on behavior, demographics, and preferences. Campaign Monitor is a versatile tool perfect for businesses looking to grow their audience and increase engagement.

Recommended for:

Campaign Monitor is recommended for small to medium-sized businesses that need an easy-to-use email marketing platform with a focus on design and automation. It is ideal for businesses that want to create visually appealing email campaigns and track their performance with advanced analytics.

Key features:

• Drag-and-drop email editor
• Advanced automation workflows
• A/B testing
• Reporting and analytics to track performance
• Integrations with popular apps and services

Pricing:

Free trial: Yes, Campaign Monitor offers a free trial with limited features.

Comparative overview with LiveAgent:

Campaign Monitor is primarily an email marketing tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems, while Campaign Monitor focuses on email marketing, design, and automation.

17. Front

Front is a collaborative inbox software that is built to increase team productivity. It is designed for teams to manage communication channels like email, social media, and chat in one place. The shared inbox allows team members to collaborate on incoming messages and provide faster response times to customers. With Front, teams can easily streamline their communication process and provide excellent customer service

Recommended for:

Front is recommended for businesses of all sizes that require a collaborative email management solution with shared inboxes, team collaboration features, and integration with popular productivity tools.

Key features:

• Shared inboxes: Manage team email accounts, support tickets, and social media messages in one collaborative inbox
• Internal team chat: Communicate with team members within email threads without forwarding or CCing
• Automation and rules: Set up custom rules and automation to categorize, tag, and route incoming messages
• Integration with productivity tools: Integrate Front with popular tools like Slack, Trello, Asana, and Salesforce
• Analytics and reporting: Monitor team performance and gain insights into email response times, workload distribution, and more

Pricing:

Free trial: Yes, Front offers a 7-day free trial for all plans.

Comparative overview with LiveAgent:

Both Front and LiveAgent offer email management solutions with shared inboxes and team collaboration features. However, Front focuses primarily on email collaboration and integrates with popular productivity tools, while LiveAgent is a comprehensive customer support platform that includes additional channels like live chat and phone support. The choice between the two depends on whether your business requires a more focused email collaboration tool or a multi-channel customer support solution.

18. Zendesk

Zendesk is a well-known customer service software that helps businesses manage their customer interactions and support requests. The software also provides a shared inbox that enables teams to collaborate and respond to customer inquiries efficiently. Zendesk also includes analytics and reporting tools, allowing businesses to measure customer service performance and optimize their workflows.

Recommended for:

Zendesk is recommended for businesses of all sizes that need helpdesk software with robust email management capabilities. It is ideal for businesses that prioritize customer support and need a platform that can handle high volumes of emails.

Key features:

• Shared inbox for managing email conversations
• Automated workflows for faster response times
• Reporting and analytics to track performance
• Integration with other Zendesk products and third-party services
• Mobile apps for iOS and Android

Pricing:

Free trial: Yes, Zendesk offers a 14-day free trial for all of its plans.

Comparative overview with LiveAgent:

Zendesk and LiveAgent are both help desk software that offer email management as one of their features. While both offer email management capabilities, Zendesk has a stronger focus on automation and analytics, while LiveAgent offers a broader range of features, including live chat, social media integration, and ticketing systems. Businesses who are in search of a Zendesk alternative may find LiveAgent to be a suitable solution.

19. Constant Contact

Constant Contact is an email marketing software that aims to help small businesses grow their online presence through email marketing campaigns. Its tools help users create professional-looking emails, targeted automation, and detailed analytics for campaign performance tracking. Constant Contact offers customizable sign-up forms and landing pages to manage and grow email lists.

Recommended for:

Constant Contact is recommended for small to medium-sized businesses that need an easy-to-use email marketing platform with advanced automation and analytics features. It is ideal for businesses that want to create and manage email campaigns without the need for extensive technical skills.

Key features:

• Drag-and-drop email editor
• Advanced automation workflows
• A/B testing
• Reporting and analytics to track performance
• Integrations with popular apps and services

Pricing:

Free trial: Yes, Constant Contact offers a 60-day free trial.

Comparative overview with LiveAgent:

Constant Contact is primarily an email marketing tool, while LiveAgent is a helpdesk software that includes email management as one of its features. While both offer email management capabilities, LiveAgent has a broader range of features for customer support, including live chat, social media integration, and ticketing systems, while Constant Contact is focused on email marketing and automation.

20. SaneBox

SaneBox is an email management software that uses artificial intelligence to prioritize and organize all your emails. It uses machine learning algorithms to learn user behavior and then uses that information to sort emails into folders. SaneBox is a powerful tool that can help individuals and organizations save time by reducing the amount of time spent on email management.

Recommended for:

SaneBox is recommended for individuals and businesses looking to improve their email organization and productivity by automatically filtering and prioritizing their inboxes.

Key features:

• Smart filtering
• SaneReminders: Set reminders to follow up on emails if no reply is received within a specified time
• SaneSnooze: Temporarily hide emails and have them reappear in your inbox at a later time
• SaneAttachments: Automatically save email attachments to cloud storage services like Dropbox or Google Drive
• SaneBlackHole: Quickly unsubscribe from unwanted email lists by moving emails to the SaneBlackHole folder

Pricing:

Free trial: Yes, SaneBox offers a 14-day free trial.

Comparative overview with LiveAgent:

SaneBox and LiveAgent serve different purposes in the realm of email management. SaneBox focuses on email organization and productivity for individuals and businesses by filtering and prioritizing emails in their inboxes. In contrast, LiveAgent is primarily a customer support platform that offers omnichannel support, including email, live chat, phone, and social media, making it suitable for businesses that need a comprehensive customer support solution. While both tools can improve email management, their core functionalities, and target audiences differ significantly.

Who can benefit from using email management software?

Small businesses – These businesses usually operate with limited resources, which is why productivity is crucial for their success. Email management software allows them to automate email processes, which saves them time and effort. They can easily sort, filter, and categorize emails, making it easier to identify and prioritize important emails. This helps to improve response time and customer satisfaction. Email management software also provides centralized inbox, which ensures that every email is accounted for and no email is missed.

Medium businesses – As your business grows, the volume of emails you receive grows as well. This is where email management software becomes even more important. This type of software helps to manage email overload and ensure that no emails are left unanswered. It also automates email response and follow-up emails, which increases productivity and saves a lot of time. Many email management software providers offer advanced analytics that help to track email performance, identify trends, and optimize email campaigns.

Large businesses – When it comes to large businesses, they have complex workflows and multiple departments, which makes email management more challenging. Email management software provides them with tools to manage emails and collaborate more efficiently.They can use this software for managing customer support emails, sales emails, and marketing emails, among others. Email management software also offers advanced security features, such as encryption, which protects sensitive information and data. Additionally, it provides them with customizable dashboards to manage and monitor performance across different departments.

What are the best practices for implementing software for email management?

Small businesses – Implementing email management software can be a game-changer for small businesses. The first step is to evaluate your exact needs and identify the features that are the most important to your business. Then, you have to choose a software that aligns with your goals. It’s also important to provide training to your team members to ensure a seamless integration into their workflow. Finally, it is crucial to regularly review the software’s performance to make sure that it’s meeting your needs and you can identify areas that need improvement.

Medium businesses – Email management software can help to boost productivity and streamline workflow when it’s implemented correctly. Choosing the right software solution is important because it should be easily integrated with your existing systems to avoid disruption. Ensure that your chosen software offers customization options to tailor the solution to your specific needs. Once implemented, regularly monitor the performance to identify areas for improvement and make necessary adjustments. Make sure to maintain open communication with your team to ensure that everyone is effectively using the software and that they understand it.

Large businesses – Large businesses require careful planning when implementing email management software due to their complex workflows and various departments. The first step is to conduct a comprehensive audit of your current email processes to identify areas that need improvement. Choose software that integrates easily with your existing systems and customize it to meet the unique needs of your company. Train your employees on how to use the new software effectively and provide them with ongoing support. Monitor the software’s performance and use the analytics to optimize your workflow.

The future of email management software

The future of email management software will likely involve increased AI-driven automation, enhanced personalization, and integration with other communication channels. Email management systems will play a crucial role in streamlining and organizing business communication, making it more effective and efficient. Advanced analytics and improved security and compliance features will also become increasingly important in response to evolving customer expectations and data privacy regulations. Staying ahead of these trends will enable email management software providers like LiveAgent to continue offering innovative solution for exceptional customer service.

Conclusion

In conclusion, email management software is essential for streamlining communication and enhancing customer service. By implementing the right software, businesses can improve team productivity, optimize workflow, and maintain a professional approach to customer interactions. Successful implementation requires assessing organizational needs, prioritizing user-friendly platforms, involving the team, customizing software, and providing comprehensive training and support. The future of email management software will involve increased AI-driven automation, enhanced personalization, integration with other communication channels, advanced analytics, and improved security and compliance features. Staying ahead of these trends will enable providers like LiveAgent to offer innovative solutions for exceptional customer service.

Experience the benefits of LiveAgent’s email management software and revolutionize your organization’s approach to email communication. Choose LiveAgent, and empower your team to excel in customer service and drive lasting success for your business.