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Google Analytics integration
Please follow the below outlined integration guide to start using Google Analytics with LiveAgent.
- Login to your LiveAgent dashboard and go click Configure.
- Click System and Plugins.
- Find “Live Chat Tracking” and activate it by clicking the slider.
What is Google Analytics?
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
How can you use it?
Track website visitors live chat sessions in Google Analytics. Thanks to this data you can evaluate the impact of live chat to conversions of your website visitors to customers or the impact of your agents to your company’s sales.
Events generate javascript commands directly into your webpage, where a chat is started. The plugin can be used for signaling chat events to your web application and start specific javascript functions or change the content of your webpage based on the running chat sessions.
Options to track:
- Start chat
- End chat
- Every agent message
- Every customer message
Frequently Asked Questions
What is Google Analytics?
Google Analytics is a tool that allows you to track valuable marketing information.
How do I integrate Google Analytics with LiveAgent?
Here is a quick step-by-step guide: Log in to your LiveAgent account. Navigate to Configurations > System > Plugins. Activate Live Chat Tracking.
How do you track where customers are coming from?
To track where customers are coming from, there are several methods that businesses can use. One common approach is to implement tracking codes or cookies on their website to monitor the sources of incoming traffic. This can include tracking the URL of the referring website, using UTM parameters in marketing campaigns, or utilizing affiliate tracking links. Additionally, businesses can also leverage tools like Google Analytics or similar analytics platforms to gain insights into the geographic locations, search terms, and referral sources of their website visitors. By analyzing this data, businesses can better understand the effectiveness of their marketing efforts and make informed decisions about their customer acquisition strategies.
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