How to Write a Sales Pitch? (Deployable Samples & Templates)

Sales pitches can be tricky to get right. You want to make a good impression on your potential customers, but you also don’t want to come across as too pushy or aggressive.

In this post, we will go through good practices for writing effective sales pitches and provide templates that you can use as a guide when creating your own.

So, whether you are just starting in sales or are looking for ways to improve your current sales pitch ideas, read on for some helpful advice.

A well-written and delivered sales pitch will help you stand out from the competition, showcase your offers in the best light, build trust and credibility with potential customers, and convince them to take action.

How to title a sales pitch

If you think about making a business proposal, a face-to-face meeting in a brick-and-mortar store, or a telephone call may come to mind. However, expand to emails, social media messages, or even videos/webinars.

The title will depend on the format that you are using and the types of pitches. For example, if you are sending an email sales pitch, the subject line is your title and it could include a hook to draw in your prospect.

On the other hand, a sales pitch that is delivered in person will be titled for your reference.

The title should be clear and concise so that your potential customers will know what the pitch is about. It should also be attention-grabbing to convince the recipient or user to open (if applicable) and read/watch/listen to your pitch.

Some more helpful tips include:

• Starting your subject line with the word “pitch” so the recipient knows what to expect right away
• Using the person’s name to personalize the pitch
• Adding in a newsworthy statistic in your subject line starting with a number or percentage
• Mentioning a trending topic

Sales pitch subject line examples

How to write a sales pitch

The goal of a sales pitch is to grab the prospect’s attention and encourage them to find out more about your offer. A great sales pitch should pique a potential customer’s curiosity and convey clear value to them, so sometimes less is more, and getting quickly to the point is the most important factor.

It takes practice and skill to learn how to create and deliver a business proposal that will resonate with your target audience and persuade them to take action.

There are a few steps to follow that will make writing the perfect sales pitch simple, regardless of the type:

• Know your target market – Research will help build a foundation of value for your pitch, increasing the chances of your prospect responding. Understand who you are pitching to, what they or their company does (are you familiar with their origin story, for example?), and what their goals might be.
• Focus on the prospect’s need – talking only about your product is the quickest way to make listeners lose interest. Your pitch should be about the customer, so think about what value your product brings them. For example, reducing costs, improving efficiency, and/or eliminating manual tasks resonate more than a list of features.
• Pick the right channel – consider what would be the best way to deliver a sales pitch for both the prospect and the sector they operate in. A phone call might be the best way to reach someone in a more traditional industry, whereas a social media message may cut through with a recipient in an innovative startup. However, if you don’t receive a response on one channel, you should try another method before giving up on the lead.
• Personalize your pitch – while it’s a good idea to start from a template, it should vary according to how and to whom you will deliver your pitch. Use different language for email pitches than you would via social media.
• Inform the prospect of the next steps – always end with a call to action letting them know what to do.

What to include in a sales pitch

There are a few elements you should include in a call script sample for a successful pitch:

Good sales pitch examples and templates

Cold email templates:

[X]% of our clients solved [Pain Point] with [Product/Service]

[Recipient’s Name], here are [X] ways to solve [Pain Point]

Two-line email pitch:

Experience an [X]% Boost Thanks to [Product/Service]

Business pitch template:

Pitch: Investment Opportunity in [Company Name]

Elevator pitch example:

How [Company Name] can help you achieve [Goal]

Social media pitch templates:

Are You Struggling with [Pain Point]?

Phone Pitch Example:

[Product/Service] Cold Call Script

Sales pitch good practices

Tailor it to the specific needs of your customer.

• Keep it simple – don’t try to cram too much information into your pitch. Stick to the essentials and explain them clearly.
• Be persuasive – use strong arguments and compelling language to make your case.
• Prepare to answer questions – your prospect is likely to ask for more details about what you’re offering. Be ready to address any questions they are likely to ask so you can keep the conversation moving forward.
• Consider your tone of voice and body language – the way you pitch is just as important as what you say. Be friendly and positive, presenting openly and confidently.
• Practice, practice, practice – the more you rehearse, the better your pitch will be.

Summary

Sales pitches are one of the most important tools in a salesperson’s arsenal. They can make or break a deal, so they must be done correctly.

By following the tips and good practices and creating the best sales script for a given situation to each of your different prospect’s individual needs, you can be confident that next time you will deliver a successful pitch.