Email Templates
Abandoned shopping cart email templates

Abandoned shopping cart email templates

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Abandoned shopping cart has always been one of the biggest challenges that online retailers have had to face. In fact, Statista revealed that the global shopping cart abandonment rate was 69.57% in 2019. Such a high shopping cart abandonment rate equates to a lot of potential revenue loss for many businesses.

While it’s impossible to entirely eliminate cart abandonment, you can minimize it with a number of key tactics and strategies such as making the checkout process as easy as possible, offering proactive live chat support on your checkout page, and sending out abandoned cart emails to those who struggle to complete the checkout process.

Why send abandoned shopping cart emails?

Save our email templates and deploy them with a single click right inside your LiveAgent dashboard

Abandoned shopping cart emails are one of the most efficient, revenue-generating emails marketers can send to their prospects. According to Moosend, 45% of all cart abandonment emails are opened, 21% of all cart abandonment emails are clicked, and 50% of those clicks lead to a recovered purchase. This means that you can bring back almost 11% of shoppers by simply reminding them about their abandoned carts.

5 best strategies to use in your abandoned shopping cart emails

Catchy subject line: 64% of people decide if they will open an email solely based on the subject line. Make sure to create killer subject lines as it might be your only chance to attract your customer’s attention in a flooded inbox.

Personalization: Personalized emails always have better open and click rates. Abandoned cart emails can be personalized by addressing the customer by their name and listing the items they left in their cart.

Timing and frequency: Consider building a three-email sequence to re-engage with abandoned shoppers, and set the first email to send out within the first-hour of cart abandonment. A study by Barilliance found that sending your first email during the ideal time can result in a 20.3% conversion rate.

Low-commitment CTA: Give a clear call to action while avoiding high friction words like ‘buy’ and ‘pay’. Instead, it’s recommended to use lower commitment alternatives such as ‘Return to your cart’, ‘View my cart’, ‘Take another look’, etc.

Social proof: With 91% of people regularly or occasionally reading online reviews, social validation is proven to affect online purchasing decisions. Use reviews and testimonials to build trust and credibility and convert the unconvinced.

Abandoned shopping cart example - Sephora — Shopping cart abandonment email by Sephora

Abandoned Shopping Cart Email Subject Line Ideas

We saved the items in your cart for you.
You left some stuff in your [Company name] shopping cart.

The items in your cart are waiting for you.
[Name], your cart is about to expire.
3…2…1 Time is running out. Grab your [product name] now!
Only a few [product name] left, [Name]. Get yours.
Hey, it’s almost sold out.

Get [product name] while it’s still available.
Are you gonna make it? Your cart expires soon.
Cart expiring in 10…9…8…
You are about to lose your cart…
We might be unable to hold on to your cart, final call!
[Days] left: save your shopping cart now.

Almost there…
Did you forget about me, [Name]? 😱
[Name], your cart is wondering where you went.❤️
Your cart MADE us send this reminder. 🙂

Does this cart belong to you, [Name]?
[Name], don’t let [product name] get away from you.
[Name], we heard you were interested in [product name].
[Name], should we hold [product name] for you?
Hey, [Name], where did you go?
You’ve come so far, [Name], don’t give up!

Come back and save big. Discount inside!
X% off my shopping cart? Yes, please!

[Name], free shipping for your cart items!
Complete the purchase and get X% off.
Take X% off your cart before it’s gone.
Would X% off your cart seal the deal?

10 Abandoned Shopping cart Email Template Examples

Crafting attention-grabbing cart abandonment emails that convert can be a challenge. Here are 10 basic abandoned shopping cart email templates that you can use in your email marketing campaigns to improve your cart abandonment rate and win back prospects and customers who abandoned their baskets.

The ‘Happy to help’ email template

Hi [Name],

I noticed that you added some [Brand] items to your cart but have yet to check out.

I just wanted to make sure all your questions are answered, and that you’re not having any problems with the checkout process.

I’m committed to doing everything I can to help you out. If you’re having trouble placing your order online or have any questions, simply reply to this email. Otherwise, you can finish your check out here:

RETURN TO BASKET
I look forward to hearing from you.
[YOUR SIGNATURE]

The ‘Free shipping’ email template

[Name], your favorites can be shipped to you for FREE!

Did you know that you’re eligible for free shipping?

Not everyone gets this offer. Lucky you! Simply use this code [code number] at checkout and get your package delivered free of charge.

[cart details]

FINISH CHECKING OUT

Trouble checking out? We’re here to help! For any questions, just email us at [email address] or call us at [phone number] Monday through Friday 8 am – 6 pm EST.

The ‘Discount offer’ email template

Hey [Name],

We noticed that you left some great stuff in your cart. To make it worth your while, here’s a 10% discount off of your entire purchase if you complete your order in the next 24 hours.

Just enter this code [coupon code] at checkout! But hurry as this code will expire shortly …

TAKE ME BACK TO MY CART

Here’s a reminder of what you added to your cart:

[cart details]

Issues? Just call us at [phone number] or drop us an email at [email address].
[YOUR SIGNATURE]

The ‘The final countdown’ email template

[Name],

Did you leave something behind?

Oh yes, you did. A bunch of your favorites from your wishlist are still waiting in your cart.

Now is your chance to complete the order — the clock is ticking and we can’t hold them for you any longer. The demand is simply too high.

[countdown timer]

[cart details]

RESTORE MY CART

Don’t miss this opportunity.

The ‘Grab this offer’ email template

Hi [Name],

What happened? You almost ordered:

[cart details]

We’ve got a special deal for you! Use discount code [code number] when you checkout and save 10% on your order. The deal is available to you for the next 48 hours. Click this link to head back to your cart and grab your discount:

BACK TO [NAME’S] CART

P.S. If the discount coupon doesn’t work, simply notify us by responding to this email. We will resolve it.

The ‘Check these out’ email template

Hi [Name],

It’s been a while since you left your shopping bag. Come back and show it some love. A simple click will do, and it’s all yours.

[cart details]

GET MY BAG

Here are some recommendations. Just for you.

[personalized product recommendations]

Having trouble checking out? Email us at [email address] or give us a call at [phone number].

The ‘See what people say’ email template

Hey [Name],

Your shopping cart is about to expire. Still thinking about purchasing these items?

[Cart details]

RETURN TO CHECKOUT

If you still can’t decide, check out some reviews from recent purchasers:

[Review 1]
[Review 2]
[Review 3]
[More reviews]

Questions? Concerns? Please don’t hesitate to contact us!

The ‘We’ve saved your items’ email template

Hey [Name],

Heads up! To make your life easier we’ve saved the items that you recently put in your cart. Hurry back before they sell out! (Side note: shipping and returns are always free, so there’s no harm in just going for it.)

Here’s what you picked:

[cart details]

VIEW MY CART

If you’re on the fence or have any questions, call us at [phone number] or email us at [email address] – we’re around 24 hours, 7 days a week.

P.S. Take a peek at WHAT’S NEW THIS WEEK at [www.companywebsite.com]